The Nanotechnology Industries Association (NIA) criticised the Soil Association’s decision to ban nanoparticles from products that are to be certified with the Soil Association’s ‘organic’ label. It its press release, the Soil Association quotes old and unreliable sources, and quotes other sources out of context. Steffi Friedrichs, Director of the Nanotechnology Industries Association, told the Financial Times that the ban would ‘confuse the consumer’ instead of sending ‘a signal for the future’, as intended by the Soil Association.